TRUE MOROCCAN ARGAN – traditional production method, benefits and uses of the golden oil

Violet embarked on a trip to Morocco to learn more about the new range of Argan oil based hair care products to be launched. Her trip turned out to be more enlightening than she assumed as she found at that the production of Argan oil generates numerous benefits for women and the Moroccan community.


The Morrocan Argan – Visit to Marrakesh Morocco

Violet is counting down the days before she revisits the beautiful country, Morocco. Her and Laviene will be on an exciting trip to the Southwestern area in Marrakech, home of the indigenous Berber people and land of the Argan fruit.

Argan Oil was first produced by Berber women and has now become more well known and widely used in the Western world. The oil has gained its popularity from the discovery of its multitude of uses in cosmetics such as hair and skin care.

During their trip Violet and Laviene will be visiting the deserts, mountains, Berber villages and factories, with the aims to discover the secrets of Argan and hopefully some beauty regimes of the lovely Berber women.

Keep an eye on this page for the announcement of the launch of Violet Jay’s official youtube channel to be the first to view the short documentary….Image

Do You Know Where Your Hair Extensions Come From???

Many of you may have seen the post of the woman in Kenya who suffered an unfortunate incident involving extensions that she purchased and installed a Salon. After suffering from unbearable headaches the woman visited her doctor who informed her that she had flesh-eating maggots borrowing into her skin and these maggots are particularly found on corpses. The salon manager was both shocked and horrified by the allegations especially due to the fact that over 150 pieces were sold from the same batch in less than 2 months.

With all that said the most shocking part of this report is that the salon imports their hair extensions from suppliers in the UK, US and India. This mostly concerns me because these unethical suppliers are in our own backyard.

Violet Jay’s philosophies are deeply embedded in the foundations of this new business.

Violet Jay will provide an in depth knowledge of the quality products sourced ethically from the country of origin, will aim to create a long lasting satisfaction from the donors, suppliers and customers and will continuously question the origin of the products purchased for authenticity.

How will we do it?

1. By having a transparent supply chain. You will know exactly where Violet Jay sources its products.
2. By setting an example for fair-trade in the hair and beauty industry.
3. By only having dealings with businesses that share the same ethical values.

Keep an eye on this page for the launch of the Violet Jay youtube channel and the Violet Jay website…..

Networking in Belgium

First International Network – Bruges, July 2013 – Logo designer

After a week at the Entrepreneurship Summer School in Brussels, I went to Bruges to spend the day with a lovely Belgian babe who showed me around and introduced me to her sister (that so happened to be a student graphic designer).


We got talking and I mentioned that I needed a logo for my brand ‘Violet Jay’. She made a few sketches that I was definitely impressed with, and we exchanged contact details. Can’t wait to see my logo designs.

IMG_0123Trying out my new Camera – Canon DSLR 700d

What is Entrepreneurship really about?

There are many reasons why some individuals are attracted to becoming an entrepreneur. To be their own boss, the freedom to make their own decisions, take time off when they please and make as much money as they want. But what does it really mean to be an entrepreneur? Do you just have to start a business? It can’t just be a bed of roses, can it?


The Facts about Entrepreneurship


  • Entrepreneurs don’t just start-up businesses.

Entrepreneurs don’t just start-up businesses; they have an idea and mold it into something great whether big or small. Entrepreneurs find solutions to problems and are always searching for innovative ways in which they can do and make things better. They are passionate about what they do and incorporate their values into their business idea. Entrepreneurs challenge the status-quo and are not just satisfied with the ‘norm’.

  • Entrepreneurs shouldn’t be afraid to fail.

Failure should be viewed as a learning curve and not as an end of the road. Whether it’s small bumps on the road ahead or if you have reached a road block and have to turn back, it’s not the journey that counts, its result once you have reached your destination. Innovation comes from mistakes once you acknowledge, take responsibility and then find a solution or alternative.

  • Resources ≠ money.

Entrepreneurs don’t need money to start a business, they need people. With people comes money and other invaluable resources. As an entrepreneur, networks are the most vital resource you will have. People have knowledge, expertise and the ‘know how’ to get things done. People know other people that can help you. Entrepreneurs are resourceful. You may even know people who can help you for free so use this to your advantage especially during start-up when capital is scarce.

Every entrepreneur will face different challenges and opportunities but what makes them different is that they just get on with it.

Can Entrepreneurship be Taught? The Entrepreneurship Summer School Experience

In the final year of my degree I decided to take on a course on entrepreneurship believing that it would provide an answer to my question “what is entrepreneurship really about?” Instead I learnt that there is no universal definition of the term entrepreneur and that there are many different theories and concepts about what scholars presume entrepreneurship is.
Having a business idea myself I pitched to a panel at my university, dragons den style, which found me being the winner of the University of Surrey BESSS Grant to aid in the start-up of my business. As I was due to complete my degree within three months of receiving the grant it could not have been a more perfect time for me to start-up a company.
In Europe however, there is a stigma around entrepreneurs and it is seen as a huge risk especially for someone young and with little to no work experience to start business. So when I won a fully funded place at the Think Young Entrepreneurship Summer School (ESS) in Brussels, I thought it would the perfect opportunity to find out the facts about entrepreneurship.
At the ESS I was expecting a classroom style setting where we would all sit and listen to entrepreneurs lecture us all day while we tentatively took notes. However the school had more of a do-it-yourself approach. We were placed into diverse groups and were encouraged to interview already established entrepreneurs on specific set topics with the aims of finding out all we could about entrepreneurs. By the last day of the summer school each group was required to create an easy entrepreneurship guide with the information collected from day 1-4 which we to presented in front of judges for the winning spot.
Along with interviewing successful entrepreneurs there were also other activities which added to our learning experience. We were given the opportunity to visit the European Parliament and take part in a debate about the views of entrepreneurs and failure in Europe.
We were also invited to Google headquarters for a networking cocktail event and found out about how Google is supporting entrepreneurial ventures.
This was a new method of learning for me and I found it both intellectually stimulating and inspiring to pick at the brains of people who have already been there and done that. The entrepreneurial guest speakers were well chosen with little in common with their businesses and a bit more in common with their practices and experiences which made every interview intriguing and unique. The one thing that struck me was that they all seemed to have gone through a learning curve either through making mistakes of from completely failing. But with passion and determination they were able to learn and innovate and that is what makes them so successful today. The entrepreneurs were all very open and honest which helped us paint a true picture of what it truly means to be entrepreneurial.
Not only did I find answers to my questions about entrepreneurship, I also made strong contacts through networking, and had an overall amazing experience in Brussels.

Can entrepreneurship be taught?

Every entrepreneurial activity is different as it is about the individual entrepreneur and their own aspirations and visions. Though there may be no set formula on how to ensure that you can become a successful entrepreneur I learnt a few useful general tips which can be applied to any business idea. 
See next post for followup ->